Sources of information:
- The first party collects the data provide by the second party on the website of the first party by filling out the various forms the second party comes across.
- Information collected if and when the second party contacts the first party for queries and requests.
- Information that the first party collects through social media engagement.
- Information collected via research surveys conducted by the first party.
- Cookies and IP addresses of the second party.
Data sourced from Cookies and IP addresses:
The data collected by the second party from tracking Cookies and IP addresses helps obtain information regarding:
- Size of the first party’s audience
- Usage patterns of the second party members
- Inclinations and preferences of the second party members
- Determine the return of second party members
- Determine the reach of the first party’s website
- Detect the engagement rate of the first party’s website
Second party members’ rights:
In order to empower the second party members, the first party provides a transparent system that enables the second party members to know how the personal information is being used. However, these rights come with a set of responsibilities. Second party members must refrain from exploiting the first party when it comes to checking how the information is being used. These rights include :
- The right to provide personal data
- The right to access the information provided
- The right to object or unsubscribe from data lists
- The right to be forgotten or deleted from data lists
- The right to rectify the given data
- The right to complain if the personal information is incorrect or misused